Posts Tagged ‘ScooterGirls’

The Old Throw-Yourself-Downhill-Gear-Test: We Like It

January 20, 2010

Short of purposefully having a get-off on your motorcycle, what better way to test a new brand of riding gear than to throw yourself down a hill in (what looks like) the Silverlake area of Los Angeles? Arlene Battishill, the brains behind GoGo Gear and Scooter Girls, does in this little video she posted to YouTube.

 
I talked to her the day after she did this and she was still pretty shaken up by it, but I can’t help but find this endlessly entertaining. From what I’ve been able to surmise, Arlene is a pretty unique woman — who else is going to attempt to create a line of high-fashion riding gear for women from the ground up with no motorcycle industry experience whatsoever? So, if you ever get the good fortune of meeting her you’ll think, ‘Of course she threw herself down a hill to test that gear.’

High Fashion Gear for Women Riders? You Betcha

October 23, 2009

In the world of riding gear, there are two notable shortcomings.

1. It’s only recently that women riders have been able to find protective riding gear that isn’t just a small version of something built for a man. Even so, there are a handful of apparel manufacturers doing anything that could be called fashionable. The cut and build might be made for a woman, but the aesthetic is still lagging a bit (in my What Not to Wear-influenced perspective).

2. Riding apparel designed to appeal to scooter riders. (Hurray to Corrazo and Armadillo for helping to fill this niche!)

Apparently Arlene Battishill discovered this too when she started riding a scooter during the 2008 run up

photo from ScooterGirls Inc.
photo from ScooterGirls Inc.

 in gas prices (and subsequent explosion in scooter sales). Like any good entrepreneur, Battishill got to thinking about how to solve this problem. What she’s come up with is ScooterGirls Inc. and its lineup of highly-styled riding apparel for women scooterists and motorcycle riders. (more…)