Posts Tagged ‘Scorpion’

Tucker Takes Bold Step in Digital Marketing

April 28, 2010

Distributor Offers Product Videos at http://www.Tuckerrocky.tv

When I talked with Steve Johnson, the boss of Tucker Rocky Dustributing, in January, we discussed the growing importance of digital marketing. I thought his comments certainly were interesting, but not hugely important for the industry or even for the company.

Steve Johnson

I was wrong. When we spoke again Monday I discovered how badly I had missed the mark. The Fort Worth-based distributor has taken steps that could significantly change the way powersports PG&A products are sold to consumers and dealers.

Very simply, Tucker has basically dropped its B2B and consumer print advertising in favor of product videos that are distributed through YouTube and Tucker’s own “TV station,” the website, www.tuckerrocky.tv.

In addition to TR house brands such as FirstGear, Answer, MSR, and ProTaper, the tuckeerrocky.tv site also carries videos featuring products from Arai, K&N, National Cycle, Ogio, PJ1, Scorpion, Bridgestone, and Cobra, among others. The videos are well produced and do an effective job of explaining and demonstrating the features and benefits of each product. Visit the site, and you’ll see what I mean.

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9021 … Oh, High-side

May 21, 2009

Dean McDermott, Tori Spelling’s husband, may be best-known for promoting his wife’s career. But, after adeancrash session at Keith Code’s California Superbike School, McDermott found another cause to shill for.

Here’s a video (copy and paste into your browser): http://www.scorpionxdr.com/media/videos/deanM.wmv

Rally Hero Scot Harden Featured on Scorpion TV

April 29, 2009

Motorcycle rally champion Scot Harden blazed a trail to Scorpion Sports HQ last week to talk about the helmet and apparel supplier’s new XDR Collection.

Scot Harden

Scot Harden

XDR stands for “Xtreme Distance Riding” so nobody is more qualified to talk about what goes into great riding gear than Harden. During his trip to Scorpion, he took the time to point out some of the many features and benefits that differentiate the XDR Collection from ordinary gear. Fortunately, the cameras were rolling and a short video clip now appears at Scorpion’s home page, while a longer version where Scot discusses rallying with Scorpion VP Eric Anderson appears at the ScorpionNation YouTube site .

Harden is a member of the American Motorcyclist Association Motorcycle Hall of Fame. He has served as African Rally champion, two-time Dakar Rally veteran, three-time Baja 500 and Baja 1000 Overall champion, three-time ISDE medalist, U.S. Trophy Team member and two-time AMA Amateur National Off-road champion.

Scorpion XDR Commander

Scorpion XDR Commander

Last August, Harden was hired as national sales and marketing manager of Husqvarna Motorcycles NA, LLC. Prior to that he spearheaded corporate marketing strategies, product development and sales for KTM North America.

During his Hall Of Fame racing career, Harden has logged more than 200,000 off road miles that is enough to circumnavigate the entire planet eight times. I suggest anyone having a chance to talk with Scot jump at the opportunity.

Check Your Lid At HelmetCheck.Org

February 14, 2009

The Motorcycle Industry Council (MIC) has launched a new website designed to help riders verify that a helmet they own, or are considering for purchase, complies with the U.S. Department of Transportation’s safety standard (FMVSS 218).

Designed to be a repository of helmet-related information, research and public service announcements for the benefit of consumers, policy-makers and law enforcement, HelmetCheck.org allows site visitors to find information on DOT-compliant helmets from any helmet manufacturer voluntarily participating in the database. Major helmet companies and distributors AFX, AGV, Arai, AXO, HJC, Icon, Scorpion, and Shoei have thus far provided the information on their full line of helmets to the site.

Visit Dealernews.com to learn why the MIC launched this new offering.