Posts Tagged ‘Social Network marketing’

Smart Dealers Use Facebook (Or How to Pimp a Holiday Sale)

November 30, 2009

Admittedly, I’m a bit of a Facebook junky and spend a lot of time on the social networking site. OK, it’s probably far too much time but that’s a topic for another, more humiliating conversation. For the sake of this post, let’s say I was on FB several hours a day over the four-day Thanksgiving holiday. (Hypothetically speaking, of course.) Over that time I saw many postings from people I’m friends with or businesses I’m fans of (FB lingo) but there were a handful that really stuck out.

During this holiday break, you couldn’t click a radio dial, open a newspaper or turn a channel without reading something about the retail orgy known as Black Friday and its post-consumergasm follow-up, Cyber Monday. Everybody knows that many retailers count on these two big holiday shopping days to push the books into the black. But did you know that many powersports retailers are also latching onto the idea that building sales programs and marketing efforts around these two days is a great idea?

And why not? Consumers of all stripes are conditioned to view these days as days to GO OUT AND SPEND MONEY. (more…)

Good Stuff at Roland Sands Design

November 23, 2009

I’m pretty much a sucker for most everything that come out of Roland Sands Design. The RSD aesthetic nails me on somewhat of a cellular level much like that from any great designer — whether it be furniture, architecture, can openers, bathtub plugs or motorcycles. If it were up to me, even the most mundane object would be of interesting design. (Why should we have to surround ourselves with boring things?)

But the bikes and parts produced by RSD are anything but mundane. Even RSD’s ad campaign featuring Estevan Oriol photographs of Justene Jaro and Rachel Sterling are  stunning. But I didn’t post this blog as another personal lathering of RSD, in fact I think I just officially went on a Tangent.

No, what I’m interested in is RSD’s new Blog It program. Enclosed in each RSD product package is a postcard that lets customers know if they take a picture or shoot video of their RSD-adorned machine, post (more…)