Posts Tagged ‘Strokers Dallas’

Smart Dealers Use Facebook (Or How to Pimp a Holiday Sale)

November 30, 2009

Admittedly, I’m a bit of a Facebook junky and spend a lot of time on the social networking site. OK, it’s probably far too much time but that’s a topic for another, more humiliating conversation. For the sake of this post, let’s say I was on FB several hours a day over the four-day Thanksgiving holiday. (Hypothetically speaking, of course.) Over that time I saw many postings from people I’m friends with or businesses I’m fans of (FB lingo) but there were a handful that really stuck out.

During this holiday break, you couldn’t click a radio dial, open a newspaper or turn a channel without reading something about the retail orgy known as Black Friday and its post-consumergasm follow-up, Cyber Monday. Everybody knows that many retailers count on these two big holiday shopping days to push the books into the black. But did you know that many powersports retailers are also latching onto the idea that building sales programs and marketing efforts around these two days is a great idea?

And why not? Consumers of all stripes are conditioned to view these days as days to GO OUT AND SPEND MONEY. (more…)

Strokers Smokers — Dallas Dealer Takes a Drag

April 2, 2009

OK, there have likely been stranger dealership promos, but as for today, this one from Rick Fairless Strokers Dallas nearly caused me to cough up a lung.

strokerssmokersWhile smoking in restaurants has been outlawed in Dallas since 2003, it’s been a hacker’s delight inside of bars. Now, that’s all coming to an end. As of April 10, the city goes smoke-free inside of bars.

To celebrate the end of an era Rick and the Strokers crew are holding the “Smoke ‘Em if You’ve Got ‘Em” event on April 9. While not a smoker himself, Fairless says he wants to invite people in to smoke ’em, one after another, until they close. “We’re going to send it out in style,” Fairless says, adding that he doesn’t think the ban will affect Strokers much given so much of it is outdoors.

Check that flyer: That’s Rick’s mom back when she was in her late 30s (he thinks).