Posts Tagged ‘Sturgis Rally’

Bruce Rossmeyer Killed in Motorcycle Accident

July 31, 2009

The news traveled fast on Thursday that Bruce Rossmeyer, the dealer extraordinaire who dreamt upPicture 1and built Destination Daytona, the man behind one of the largest network of Harley-Davidson dealerships and various auto dealerships and other holdings, was killed while riding with a group of friends to the Sturgis Rally.

Immediately after finding out about the accident and while writing an obit for our website I called up Maurice Slaughter, the owner of four H-D stores in Virginia and North Carolina. I know how small this industry is and figured Slaughter could offer some insight into Rossmeyer. Turns out Slaughter knew Rossmeyer from their previous lives in the automotive business. The Virginia dealer had been with Toyota dealer development when Mr. Daytona Beach decided to retire from the auto business in order to sell motorcycles full-time. Well, Rossmeyer was (more…)