Posts Tagged ‘The Story’

Beemer Shop Owner Tells It Like It Is

March 12, 2009

The other night on The Story, a radio program that runs on one of our local NPR stations the host interviewed Ted Porter, the owner of Ted Porter’s BeemerShop. It’s an independent BMW shop up near Santa Cruz, Calif.

The show itself is simply long-form interviews with (mostly) ordinary people whose livesbeemer intersect with current issues. With Porter, the obvious hook was the economy and its effect on the motorcycle industry. During the interview with host Dick Gordon, Porter talked about his business and laid out one of the most compelling descriptions of running a motorcycle business that I’ve ever heard.

Porter’s tale was like a primer on doing EVERYTHING right, an approach that he said centered around that Business 101 basic — customer service. He explained in great detail why he ties the success of livelihood to this simple business concept (which doesn’t seem so simple for some shops). He also gave a ground level view of just how scary it is to be a small-business owner right now. Here’s a snippet from The Story’s website:

Ted Porter runs a motorcycle repair shop in California. He used to be a tinkerer. He fixed bikes on the weekends and worked a day job. But when his “hobby” grew a waiting list, he took the plunge and opened his own shop. These days, though motorcycle dealerships in his area have gone under, Ted’s business is thriving. He tells Dick Gordon about the one business decision he made that was crucial to his success in this wavering economy: staying true to the ideals of customer service he learned from his dad.

I highly recommend giving this interview a listen. It’s available as a podcast by going here or by looking it up on iTunes (search American Public Media: The Story).