Posts Tagged ‘Vitrano’

Business Seminar Helps Chinese Manufacturers

February 21, 2011

Panelists’ Message: U.S. Consumers Want Quality and Value

INDIANAPOLIS (Feb. 21, 2011)— Chinese manufacturers Sunday received several tips on how to successfully sell powersports vehicles and equipment in the United States. The seminar here was put on by the Motorcycle Industry Council (MIC) and Advanstar Communications for Chinese exhibitors before a packed house at this year’s Dealer Expo.

Attendees heard from government and industry experts about what it takes to successfully sell powersports equipment in the U.S. market. Presenters included representatives of Sargent’s Motorsports Groups, the Consumer Product Safety Commission and Dealernews magazine. The program, entitled, How To Successfully Sell Powersports Vehicles in the United States, was moderated by Paul Vitrano, executive vice president of the Specialty Vehicle Institute of America (SVIA).

The key messages delivered by panelists were:

  • QUALITY PAYS. Attendees were told that American consumers value quality over cost and that they are willing to pay more for a better product.
  • OBEY THE RULES. Panelists, especially representatives of the CPSC, emphasized the importance of following U.S. government rules and regulations. “Government agencies balance their responsibilities of helping businesses with protecting consumers,” Vitrano said, “and they lean toward protecting consumers.” Penalties for breaking the rules are stiff and expensive, attendees were told.

Joe Delmont, contributing editor for Dealernews, told the audience that it’s important to build a brand, not simply try to export products to the U.S. under many different names to be sold by many different distributors. “That’s a prescription for failure,” he said.

Delmont, who provided a checklist of things to consider in looking at the U.S. market, told the audience that to gain 5% market share in a specific segment for a new China brand might take three years and cost as much as $300 million.

CPSC representatives Tanya Topka and Justin Jirgl described in detail the process of working with the agency that has been set up under the 2008 Consumer Product Safety Improvement Act (CPSIA). A key regulation developed by the CPSC under the law calls for action plans to be approved by the agency before a company’s ATVs may be sold in the U.S.

Gary Sargent, Sr., and Gary Sargent, Jr., have been selling and servicing powersports equipment in their Portland, OR. dealership for more than seven years. They emphasized the importance of building quality machines and backing them with quality parts.

Gary Jr., who runs the dealership’s service operation, told attendees that he prefers to use more expensive, quality parts on a repair job and be confident that it won’t fail.

“I want satisfied customers,” he said, “not unhappy customers who come back because a part failed.”   JD

Advertisements

Second EICMA-China Show Set for July 2011

November 4, 2010

Seen as an exchange of commerce at the global level

MILAN (Wednesday, Nov. 3, 2010)— The second annual EICMA-China motorcycle show has been scheduled for July 2-4,2011, at the China National Convention Center in Beijing, show organizers said here today.

Plans for the show were announced at a press conference conducted by the event’s planners: CIME (China Italy Motorcycle Exhibition), a joint venture of EICMA, the China Chamber of Commerce for Motorcycles (CCCMA) and the Genertec International Advertising & Exhibition Company.

This year’s show was held last July in Beijing and drew 130 exhibitors and about 45,000 attendees. More than 200 exhibitors are expected to participate in next year’s show, said CCCM’s Bingnan Chen.

(more…)

Italian Motorcycle/ATV Show Opens in China

June 10, 2010

Friday is Kick-Off Day in Beijing, China, for an innovative new international motorcycle and ATV show and conference driven by—hold on here— the Italian motorcycle industry. “EICMA China—The Motorcycle Show,” runs Friday through Sunday, June 13,2010. It’s the first ever show for EICMA outside of Italy. EICMA is best known for putting on the the world’s largest motorcycle show every November in Milano, Italy, when several hundred thousand consumers and trade representatives walk the floors looking at the latest machines and accessories.

The trade fair and conference being held at the National Agricultural Exhibition Centre of Beijing is an alliance of EICMA and two major Chinese partners: the Chinese Chamber of Commerce for Motorcycle (CCCM) and Genertec Advertising& Exhibition Co.Ltd. The goals of the event are to show foreign products to the Chinese market and to bring together representatives of several countries to discuss powersports issues relating to motorcycles and ATVs.

On the motorcycle side, the 6.5 hour China International Motorcycle Industry Summit will focus on emissions and on building the Chinese market for motorcycles. A motorcycle ban was instituted in Beijing in 1985 and expanded has been expanded to more than 170 cities in China. It’s estimated that the ban reduced sales by 4 million units annually.

(more…)

MIC Exec To Address Congressional Committee

April 29, 2010

Legislative Solution To Lead Ban Is Sought

Paul Vitrano, an MIC executive and the face of the motorcycle industry in battling Washington’s misguided ban of lead in toys,  plans to tell a congressional committee this morning why the ban doesn’t work and how it can be fixed.

Paul Vitrano

Vitrano, general counsel of the Motorcycle Industry Council (MIC), is scheduled to address the House Energy and Commerce Committee, Subcommittee on Commerce, Trade and Consumer Protection at 10 am ET. He’ll be talking about the need to amend the Consumer Product Safety Improvement Act (CPSIA) that became law in August 2008.

You can listen to a live audio webcast of the hearing by visiting the House Energy and Commerce Committee website: http://energycommerce.house.gov.

The CPSIA is enforced by the Consumer Product Safety Commission (CPSC), and has virtually eliminated the sale of ATVs and dirt bikes designed for children under age 12. This enforcement has resulted in the unforeseen consequences of children riding adult-sized ATVs—a potentially fatal situation— as well as the needless loss of millions of dollars in business for the struggling U.S. powesports industry.

Vitrano plans to testify that the CPSC has acknowledged the ban could result in children 12 years of age and younger riding larger and faster adult-size vehicles, a known safety risk. The  CPSC’s own studies show almost 90% of youth injuries and fatalities occur on adult-size ATVs, according to the MIC.

“The real risk to children comes from banning youth models, not from the lead in certain components,” says Vitrano.

Proposed legislation that could permanently stop the ban will be discussed at the hearing. “The only permanent solution is a legislative solution,” says Vitrano.

Vitrano says he plans to “urge the committee to provide as much clarity as possible in developing a legislative solution so that the CPSC is left with no doubt about Congress’ intent to ensure the continued availability of youth model motorized recreational vehicles.” JD

Contact me with news tips and story ideas at
952/893-6876 or joe@dealernews.com.

Join MIC Campaign To Stop the Ban

February 9, 2010

MIC Launches Communications Effort at Dealer Expo

The Motorcycle Industry Council (MIC) again this year is offering a variety of  communication tools at the Dealer Expo so that attendees and exhibitors can urge Washington to drop the existing ban on the sale of youth ATVs and motorcycles.

“There is tremendous momentum for Congress to amend the Consumer Product Safety Improvement Act’s (CPSIA) lead content provisions to exclude youth vehicles,” said Paul Vitrano, MIC general counsel. “We need our voices to be heard now.”

The MIC’s multi-media communication offerings at Indy and on www.stopthebannow.com include:

  • Text. Use your cell phone to send the text message “StoptheBan” or “STB” to 30101. An SMS interface on http://www.stopthebannow.com allows the public to send StoptheBan text messages directly from the website.
  • Letter. You can add your signature to letters urging Congress to amend the CPSIA to exclude youth vehicles. Last year’s campaign generated over 5,000 hand-signed letters at the show.
  • E-mail. Computers are available in the MIC Business Center (Booth # 4508) so you can send e-mails to Washington calling for the ban on youth equipment to be dropped. Last year, more 1 million electronic messages were sent to Congress.
  • Call. A computer station in the MIC Business Center will identify key members of Congress, and a Skype account will enable you to call your congressmen directly from the computer.
  • Video. You can “Send a Video Message to Congress.”  A camera and filming booth will be set up in the MIC Business Center so that Stop the Ban messages can be created, posted online, and forwarded to Congress.

Vitrano said there are three key reasons why youth ATVs and motorcycles should be excluded from the CPSIA’s lead content provisions: (1) the lead content poses no risk to kids; (2) the key to keeping youth safe is having them ride the right size vehicle; and (3) the lead ban hurts the economy.

“MIC calls on Congress to draft legislation as soon as possible to either grant a categorical exemption for these products, as would be provided by H.R. 1587, a pending bill with 56 bi-partisan co-sponsors, or to give the CPSC the flexibility to do so,” Vitrano said.

Visit www.stopthebannow.com for background information, FAQs, and public outreach tools for the Stop The Ban campaign.  JD

Contact me with story ideas or news tips
at 952/893-6876 or joe@powersportsupdate.com.

Latest CPSC Action Simply Is Not The Answer

May 5, 2009

Two-Year Stay of Enforcement Doesn’t Solve Problem

Congress Should Fix Poorly-Written CPSIA Law


joedelmont

Joe Delmont

The CPSC’s recent promise not to enforce for two years a legal ban on the sale of kid’s ATVs, dirt bikes and snowmobiles and related parts, garments and accessories just doesn’t cut it. I’m sorry, but the move is woefully inadequate.

The vote Friday by commissioners Nancy Nord and Thomas Moore is simply the latest step in this silly dance between Congress and the Consumer Product Safety Commission. The awkward two-step is called the Consumer Product Safety Improvement Act (CPSIA) that was passed last year.

The dreadful legislative effort bans the sale of toys designed for children ages 12 younger that fail to meet several safety standards. The lead limit is 600 parts per million in parts that are accessible to children. The ban became effective Feb. 10, 2009.

Congress says the law gives the CPSC authority to grant exclusions where appropriate— in the case of brake cables, for example. The CPSC responds by calling the law poorly written, and says it is unenforceable.

Retailers and manufacturers from many industries are caught in the middle.

Today, the situation is in a shambles. Some powersports manufacturers are selling products that have been modified or reclassified for youngsters aged (more…)

ATV Ban Could Cost $1 Billion This Year

February 24, 2009

That’s About $3 Million Every Day the Ban Continues

Here’s a nice round number that the CPSC (Consumer Product Safety Commission) might want to think about when it considers whether or not to drop the ban on kid’s ATVs and motorcycles: $1 billion.

That’s one estimate of the impact on the powersports industry if the ban were to last throughout 2009. It was put together by the Motorcycle Industry Council (MIC), the industry trade group based in Irvine, Calif.

“The potential losses for the powersports industry are massive at a time when this country cannot afford additional economic losses,” says Paul Vitrano, general counsel for MIC and its partner organization the SVIA (Specialty Vehicle Institute of America). “With these vehicles sitting in warehouses instead of on showroom floors, the related sales of most protective gear, accessories, and parts and services are virtually non-existent. Thousands of small businesses across America are impacted by this ban.”

(more…)

CPSC Approves Sale of Units for Youths, 12-15

February 17, 2009

The Consumer Product Safety Commission (CPSC) said Saturday it has heard the concerns of the motorcycle and ATV industries and riders and is taking action to meet their needs.

The agency is charged with implementing the Consumer Product Safety Improvement Act (CPSIA) that was signed by President Bush last August. The law limits the amounts of lead in paint and materials contained in products designed primarily for youth age 12 and under.

Effective Feb. 10, 2009, any products for children that did not meet the requirements specified in the law could not be sold. These items include ATVs, dirt bikes, apparel, and related parts and accessories for these items.

Now, the agency has decided that machines designated for youths 12-15, formerly the Y12 category, are not prohibited under the CPSIA and can be sold, an agency representative told Dealernews magazine.

(more…)

CPSC Blocks MIC Lead Content Petition

February 17, 2009

The Consumer Product Safety Commission (CPSC) has denied the motorcycle industry’s request for temporary relief from the lead content rule covering children’s toys that became effective Feb. 10, 2009, saying it didn’t have authority to grant that relief.

The petitions filed by the Motorcycle Industry Council (MIC) and the Specialty Vehicle Institute of America (SVIA) sought temporary exclusions that would have provided an opportunity for powersports companies to clear out inventories that do not meet the new standards.  The CPSC now will consider the MIC/SVIA submissions as it finalizes its rule-making for granting permanent exclusions (more…)

It’s Black Tuesday. Some Kid’s ATVs, Bikes Banned

February 10, 2009

CPSC Staff Considers Issue.

Grassroots Lobbying Effort Begins in Missouri.

Effective today, retailers in the U.S. cannot sell products designed for children under the age of 12 that do not meet the limits for lead content, lead paint and phthalate, a chemical sometimes used to increase the flexibility of plastic parts.

The Consumer Product Safety Improvement Act (CPSIA) applies to used, current and non-current ATVs, motorcycles, and snowmobiles and related products such as collectibles, apparel, parts and accessories.

The penalties for violation are stiff: up to $100,000 per violation and up to $15 million for repeated violations.

The law affects some 13,000 franchised and non-franchised dealers, as well as OEMs, aftermarket manufacturers, distributors, and numbers of other businesses involved with children’s off-road machines, such as racetracks and race promoters. It applies to anyone involved in the so-called “stream of (more…)